Social Media Policies are obviously becoming a part of every organization’s company disclosure as the new technologies are in the lives in employees in and out of the work place. Each company views certain practices differently, but all try to line up with their own corporate ideals and values. For this assignment, I chose to look into the social media policy of a company that understands everything about technology, Best Buy.
Best Buy has become quite good at utilizing social media and incorporating customer service and interaction through their social media platforms, however there policy for employees is very brief. As a technological company utilizing social media quite a bit throughout the recent years, I would have expected a more in depth list of expectations. However, sometimes short and sweet is better. This policy is based on common sense and displays what is expected of employees and guidelines of what they can and cannot do.
- The headline is “Be smart. Be respectful. Be human.” This statement is very direct and to the point, which I think is very important when speaking to a wide range of hierarchy in employees. This sums up the entire policy and is good to put in words because it keeps a constant reminder in a simple way.
- It is forbidden to disclose promotions, personal information about other employees and legal information. This is important to include because it keeps corporate information safe as well as a friendly environment amongst coworkers. Once again, this is pretty self-explanatory, so they do not over explain, just provide he appropriate information and why they believe it is important.
- The policy suggests, “ Act responsibly and ethically.” They expand on this by saying do not say something that would embarrass the company, but also don’t say something that will embarrass yourself. This shows that Best Buy cares just as much about their own reputation as those of their employees. It is a caring act and shows loyalty throughout the entire corporation.
- They include the consequences if these policies are broken. Best Buy states that breaking anything within the policy may result in getting fired, getting Best Buy in legal trouble or losing customers. This is noble because it shows the importance of what they say they truly mean. Also, Best Buy warns employees that getting fired are not the only consequence; there is some larger issues at stake.
- The contest section is too vague. It simply says follow the legal guidelines, but if a section like this is to simple, many employees may get confused and be discouraged to post legal things that could help he brand due to fear of it crossing boundaries. Also, if people do post, it is impossible to be completely familiar with all the legal standards, so some specifics should be included.
- The policy has not been updated since 2009.
Overall, I think short and sweet is good in the case of social media policies; however for a topic that can get so in depth, details are necessary at some points. Also, I have learned that it is important to continuously update social media policies due to rapid changes in technology and the overall function.
Check out their full social media policy here: